Watch
Choose one or two simple match signals: possession, shots, score, time, player stats or a live price.
08Live betting UXWorking concept
Bet Triggers
Instead of checking live markets again and again, tell the sportsbook what match state you are waiting for. When it happens, choose whether the product should notify you — or execute a pre-authorised bet inside limits you set in advance.
Working demo
“Tell me when Arsenal are really pushing.”
In this example, “really pushing” means 60%+ possession and at least four shots in the last ten minutes. The customer can either receive a notification or pre-authorise an automatic € stake with a minimum acceptable price and an expiry.
Concept demo · Bet TriggersWatch the moment · notify or execute
Premier League · Live
24'Arsenal 0–0 Liverpool
Arsenal possession54%Trigger: 60%+
Shots · last 10 min1Trigger: 4+
Possession 60%+
4+ recent shots
When Arsenal are really pushing.
WHENPossession is 60%+andShots in the last 10 min are 4+
↓
Watching the match0 of 2 conditions met
Illustrative concept prototype. Match data, odds, fees and execution are fictional. Automated wagering and fee structures would require jurisdiction-specific legal, regulatory, affordability and operator controls.
Why this exists
Live betting makes the customer do the monitoring.
A customer may already know the situation they care about: a team dominating without scoring, a basketball player heating up, a tennis player suddenly struggling on serve, or a price moving above a level they consider interesting.
Today they normally have to keep the match open, watch the statistics and repeatedly check the sportsbook. Bet Triggers reverses that relationship. The customer defines the moment once; the product watches for it.
The product grammar
Watch the moment. Then choose what should happen.
Choose action
Notify me when it happens, or pre-authorise an automatic bet with a stake, minimum odds and expiry.
Act
When the trigger is true, the sportsbook either brings the customer back or executes only inside the limits they already approved.
What can be watched
The signals should feel like sport, not programming.
The customer should never need to build a complicated automation rule. A few familiar sports conditions are enough.
Match stateScore · minute · lead · red card · set / quarter
PerformancePossession · shots · xG · rebounds · aces · serve %
Recent momentumShots in last 10 min · scoring run · recent pressure
Market stateOdds above / below a chosen price · market becomes available
A few examples
The same idea works across sports.
Each trigger is just a simple description of a moment the customer would normally sit and wait for.
Dominating, still 0–0
When possession is 60%+ and recent shots are 4+.
Show next team to score.
Player heating up
When a player reaches 18 points before half-time.
Show the live player points line.
Serve under pressure
When first-serve percentage falls and break-point pressure rises.
Show next game / set markets.
Late comeback spot
When a team trails by one score with enough time remaining.
Show live moneyline or spread.
Why it matters
A small feature can change the live-betting relationship.
The opportunity is not automation for its own sake. It is letting customers express intent before the exact betting moment exists.
Stop making the customer refresh.
The product watches the match state after the customer has told it what matters.
A push notification now has a reason.
“Your trigger is live” is based on something the customer explicitly asked to watch.
Markets appear in context.
The market is surfaced because the sporting situation made it relevant, not because it happened to sit high in an accordion.
Different fans can watch for different things.
One fan waits for pressure. Another waits for a price. Another follows a player stat.
The commercial model
Notifications create utility. Automation can create a new revenue layer.
Bet Triggers can be useful even when it is free. The monetisation opportunity appears when the operator executes a customer-defined instruction on their behalf.
Free monitoring layer
The sportsbook watches the condition and sends a contextual notification when the moment arrives. The customer opens the market and confirms normally.
Possible model · included in core sportsbookPaid execution layer
The customer pre-authorises the stake, minimum odds and expiry. If every condition is satisfied, execution can happen automatically.
Illustrative model · 1.5% of stakeOr bundle automation elsewhere
The same capability could be included in a subscription, VIP tier, loyalty status or promotional allowance rather than charged per execution.
Operator chooses the commercial wrapperExample stake€20.00
+Automation fee · 1.5%€0.30
=Total customer debit€20.30
The €20 remains the wager amount. The €0.30 is an illustrative, separately disclosed automation-service fee. Exact treatment would depend on regulation, tax, operator policy and market design.
Why pre-authorisation matters
Automation should be constrained before the match starts moving.
StakeFixed amount or hard maximum set by the customer.
Minimum oddsDo not execute if the live price has moved below the customer's floor.
ExpiryHalf-time, a specific minute or a fixed time window.
One-shot triggerFire once, then close. No repeated automatic wagers from the same rule.
Kill switchThe customer can cancel an armed trigger before it executes.
Keep the boundary simple
Two modes. One clear boundary.
Notification mode keeps the final decision manual. Auto-bet mode only exists after the customer has explicitly armed a trigger and fixed the execution limits in advance. The system should never improvise stake, price tolerance or repeated bets.
01Customer defines trigger + limits
→02Conditions become true
→03Price / expiry are validated
→04Notify or execute
The bigger idea
Most sportsbook products help customers decide what to bet. Triggers can turn “when” into a product — and, with explicit pre-authorisation, into an execution service.
That makes Bet Triggers more than a market alert. Notification mode is a lightweight live assistant; automation mode is a tightly bounded execution layer. The same trigger engine can support both without forcing every customer into automatic betting.
Start a conversation
- Principal
- Leo Gaspar — Founder
- Entity
- Adria Nexus Consulting d.o.o.
- Engagement types
- Advisory retainer · Fixed-scope mandate · Commercial and technology due diligence · Board advisory